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Event Details
All'interno della SOCIAL MEDIA WEEK di Roma, in programma dal 7 all'11 febbraio 2011, un evento da non perdere: "Antropologia dei Social Media: un'analisi sulle mamme 2.0 in Italia" by Centro Studi Etnografia Digitale in collaborazione con Viralbeat
Moderatore:
Frediano Finucci - giornalista caporedattore del TG de La7
Speakers:
Alex Giordano - docente di Brand Reputation Management & Societing presso la facoltà di Economia dell’Università di Urbino “Carlo Bo”
Adam Arvidsson - docente di Sociologia della Globalizzazione e dei Nuovi Media Università di Milano/Copenhagen Business School / Centro Studi di Etnografia Digitale
Giovanna Montera - responsabile dell’Osservatorio Mamme 2.0 del Centro Studi di Etnografia Digitale e Chief Operation Officer del centro media 2.0 Viralbeat
Alessandro Caliandro - Responsabile del Dipartimento di Etnografia Digitale di Viralbeat
Data: 8 febbraio 2011
Ora: 10.30-12.30
Location: Palazzo Giannelli Viscardi c/o Ateneo Impresa - C.so Vittorio Emanuele II, 18 - Sala degli Specchi, ROMA
Target: Studiosi, uomini di marketing e giornalisti
Percorso tematico: Si tratta del primo evento di presentazione del Centro Studi di Etnografia Digitale che unisce un pool dei maggiori studiosi mondiali applicati alla trasposizione delle metodologie d'indagine antropologica in ambiente social media. Saranno presentati i dati relativi all'indagine fatta sui comportamenti delle mamme 2.0 in Italia.
Contenuti: Il Centro Studi di Etnografia Digitale è un'organizzazione no-profit finalizzata alla ricerca che riunisce sociologi, marketer ed esperti del Web. Il centro, attraverso l'utilizzo strategico e capillare dei nuovi media digitali, si occupa di studiare e comprendere le nuove forme di vita culturali emergenti nella Rete e nella società. I nuovi media rendono visibili e accessibili pensieri, comunicazioni, emozioni ed identità che prima rimanevano privati e nascosti. Il centro studi usa metodologie qualitative e quantitative per mettere a frutto questa nuova possibilità di arrivare ad una comprensione più profonda delle identità, tribù e forme di vita che emergono nella contemporanea società delle reti.
Per fare questo ci avvarremo dell'indagine svolta su migliaia di conversazioni effettuate dalle mamme nella rete tra blog, forum e social network.
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When & Where
Palazzo Giannelli Viscardi c/o Ateneo Impresa
C.so Vittorio Emanuele II, 18
Sala degli Specchi
Roma
Italy
Tuesday, February 8, 2011 from 10:30 AM to 12:30 PM (GMT+0100)
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